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Better Marketing
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How I Built A Successful Marketing Career Without a Degree
How I Built A Successful Marketing Career Without a Degree
Radical self-promotion tactics that led to Marketing Mastery
Ash Jurberg
May 26
Bumble's "Celibacy Is Not the Answer" Ad Is an Example of a Bad Marketing Strategy
Bumble's "Celibacy Is Not the Answer" Ad Is an Example of a Bad Marketing Strategy
The dating app's new ad enraged a lot of people. Here's what we can learn from it.
Joanna Henderson
May 25
Want to Double Your Income? Spend Money to Buy Time
Want to Double Your Income? Spend Money to Buy Time
Delegating low-return tasks helped me double my income in six months
Julie Cunningham, MPH, RD
May 24
Latest Stories
A Multi-Passionate Entrepreneur’s Guide to Building A Personal Brand
A Multi-Passionate Entrepreneur’s Guide to Building A Personal Brand
If you’ve got all the ideas, here’s how to market them cohesively and use your personal brand as the glue for your ideas.
Ashley Couto
May 23
The Broken Windows Theory: How To Solve Common Marketing Crimes
The Broken Windows Theory: How To Solve Common Marketing Crimes
The smallest mistakes often have the biggest impact.
Markairn T.
May 22
How To Create An AI Sales Bot That Literally Sells Your Prospects For You
How To Create An AI Sales Bot That Literally Sells Your Prospects For You
Forget calling your leads, manually following up, or even setting pre-qualifying meetings. All you need is an AI Sales Bot. Read along to…
Jake Roper
May 21
The Exact Cold Email I Used To Land A Dream Partnership (7 Key Points)
The Exact Cold Email I Used To Land A Dream Partnership (7 Key Points)
Spoiler alert: Cold-emailing is still effective — believe it or not
Sneha Saigal
May 20
I Made $5,080 With Only 2,216 Email Subscribers— Here’s The Exact System I Use
I Made $5,080 With Only 2,216 Email Subscribers— Here’s The Exact System I Use
Steal my playbook to monetize small email lists
Matt Giaro
May 17
Coffee and Insults: How Folgers Negged Women for Sales
Coffee and Insults: How Folgers Negged Women for Sales
Here’s why it worked and then why it didn’t
Lindsay Redifer
May 16
Bumble Rebrand: Why Everyone’s Talking & What Marketers Can Learn
Bumble Rebrand: Why Everyone’s Talking & What Marketers Can Learn
From positioning to marketing, here’s why everyone’s talking about Bumble
Buse Umur
May 15
How This Chrome Extension Used Simple Marketing To Get Acquired By PayPal For $4.8bn
How This Chrome Extension Used Simple Marketing To Get Acquired By PayPal For $4.8bn
The incredible story of how a ‘small’ Chrome extension used simple tactics to secure a multi-billion dollar acquisition.
Jake Roper
May 14
Harnessing The IKEA Effect — A Lazy Marketer’s Shortcut To Success
Harnessing The IKEA Effect — A Lazy Marketer’s Shortcut To Success
Getting customers to do the work for you?
Markairn T.
May 13
The Easy Three-Step Method to Publishing an Artist Newsletter for Artists Who Hate Newsletters
The Easy Three-Step Method to Publishing an Artist Newsletter for Artists Who Hate Newsletters
A case study with provable results.
Gray Miller
May 12
I’m Back on LinkedIn After a 3-Year Break: 22 Posts & 2 SEO Leads in 1 Month
I’m Back on LinkedIn After a 3-Year Break: 22 Posts & 2 SEO Leads in 1 Month
Here’s how I achieved it.
Victoria Kurichenko
May 9
I Tried a Tool That Promises Organic Traffic to Your Site. Here’s What Happened Next
I Tried a Tool That Promises Organic Traffic to Your Site. Here’s What Happened Next
My Substack newsletter was the guinea pig
Paulo A. José
May 8
So You’re Becoming A Marketing Manager? Here‘s How You Can Truly Ace The Role.
So You’re Becoming A Marketing Manager? Here‘s How You Can Truly Ace The Role.
Three simple guidelines on becoming the manager that your team truly needs.
Markairn T.
May 7
91 Literary Devices to Give Your Writing More Wow Factor
91 Literary Devices to Give Your Writing More Wow Factor
You already encounter literary devices day in and day out. Here are clear definitions so you can leverage them and sharpen up your prose.
Nick Wolny
May 6
The Ultimate Guide To A/B Testing From A Researcher
The Ultimate Guide To A/B Testing From A Researcher
Learn everything you need to know about A/B testing
Alana Rister, Ph.D.
May 5
How to Track SEO & Content Performance, and Automate Your SEO Reports for Free
How to Track SEO & Content Performance, and Automate Your SEO Reports for Free
Particularly useful for measuring SEO & content optimization efforts
Yiqian
May 4
To Keep Readers Hooked, Embrace the Anecdotal Lead
To Keep Readers Hooked, Embrace the Anecdotal Lead
The news writing strategy has direct applications in marketing, too.
Nick Wolny
May 3
How To Tell Visual Stories Like A Popstar—Steal Dua Lipa’s Brilliant Visual Storytelling Secrets
How To Tell Visual Stories Like A Popstar—Steal Dua Lipa’s Brilliant Visual Storytelling Secrets
This is a hyperfixation-fuelled masterclass in how images can sell more powerfully than words.
Ashley Couto
May 3
Green Versus Pink: The Importance of Brand Color
Green Versus Pink: The Importance of Brand Color
How the right hue won the shampoo wars
Lindsay Redifer
May 2
How I Increased Online Webinar Attendance Using LinkedIn
How I Increased Online Webinar Attendance Using LinkedIn
Use LinkedIn Branding to increase webinar landing page conversion
Gouri Dixit
May 1
Create Once, Distribute Forever: Turn One Piece of Content into 60+
Create Once, Distribute Forever: Turn One Piece of Content into 60+
Design a content engine that never sleeps.
Nicki Howell
Apr 30
Most Free Promotion Advice Is Nonsense. Here’s What Worked For Us
Most Free Promotion Advice Is Nonsense. Here’s What Worked For Us
Guys, I can’t stand those articles on free promotion anymore because they’re just full of bullshit.
ILFAT K
Apr 29
Get Inside Your Client’s Head by Asking One Simple Question
Get Inside Your Client’s Head by Asking One Simple Question
Start now to accelerate your conversions
Julie Cunningham, MPH, RD
Apr 28
Why Big Brands Are Dumping Old-School Ads For Creators and User-Generated Content
Why Big Brands Are Dumping Old-School Ads For Creators and User-Generated Content
Creators cash in on shift to creator ad spend
Justin McLaughlin
Apr 27
Prepare Your Blog for Another Big Change Coming From Google: The SGE
Prepare Your Blog for Another Big Change Coming From Google: The SGE
Google has just made another change to its algorithm.
Paulo A. José
Apr 26
5 ‘Tricks’ I Use to Optimize Sales Copywriting for SEO
5 ‘Tricks’ I Use to Optimize Sales Copywriting for SEO
It’s no secret that SEO and sales copywriting don’t go well together. But how do you use the two together to get both conversions and high…
Alex Manea
Apr 25
Product Managers: Why ‘If You Build It, They Will Come’ Is a Misguided Fallacy
Product Managers: Why ‘If You Build It, They Will Come’ Is a Misguided Fallacy
Debunking the myth and exploring the critical role of marketing & research in product success
Quy Ma
Apr 24
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