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Coffee and Insults: How Folgers Negged Women for Sales
Coffee and Insults: How Folgers Negged Women for Sales
Here’s why it worked and then why it didn’t
Lindsay Redifer
May 16
Bumble Rebrand: Why Everyone’s Talking & What Marketers Can Learn
Bumble Rebrand: Why Everyone’s Talking & What Marketers Can Learn
From positioning to marketing, here’s why everyone’s talking about Bumble
Buse Umur
May 15
How This Chrome Extension Used Simple Marketing To Get Acquired By PayPal For $4.8bn
How This Chrome Extension Used Simple Marketing To Get Acquired By PayPal For $4.8bn
The incredible story of how a ‘small’ Chrome extension used simple tactics to secure a multi-billion dollar acquisition.
Jake Roper
May 14
Latest Stories
Harnessing The IKEA Effect — A Lazy Marketer’s Shortcut To Success
Harnessing The IKEA Effect — A Lazy Marketer’s Shortcut To Success
Getting customers to do the work for you?
Markairn T.
May 13
The Easy Three-Step Method to Publishing an Artist Newsletter for Artists Who Hate Newsletters
The Easy Three-Step Method to Publishing an Artist Newsletter for Artists Who Hate Newsletters
A case study with provable results.
Gray Miller
May 12
I’m Back on LinkedIn After a 3-Year Break: 22 Posts & 2 SEO Leads in 1 Month
I’m Back on LinkedIn After a 3-Year Break: 22 Posts & 2 SEO Leads in 1 Month
Here’s how I achieved it.
Victoria Kurichenko
May 9
I Tried a Tool That Promises Organic Traffic to Your Site. Here’s What Happened Next
I Tried a Tool That Promises Organic Traffic to Your Site. Here’s What Happened Next
My Substack newsletter was the guinea pig
Paulo A. José
May 8
So You’re Becoming A Marketing Manager? Here‘s How You Can Truly Ace The Role.
So You’re Becoming A Marketing Manager? Here‘s How You Can Truly Ace The Role.
Three simple guidelines on becoming the manager that your team truly needs.
Markairn T.
May 7
91 Literary Devices to Give Your Writing More Wow Factor
91 Literary Devices to Give Your Writing More Wow Factor
You already encounter literary devices day in and day out. Here are clear definitions so you can leverage them and sharpen up your prose.
Nick Wolny
May 6
The Ultimate Guide To A/B Testing From A Researcher
The Ultimate Guide To A/B Testing From A Researcher
Learn everything you need to know about A/B testing
Alana Rister, Ph.D.
May 5
How to Track SEO & Content Performance, and Automate Your SEO Reports for Free
How to Track SEO & Content Performance, and Automate Your SEO Reports for Free
Particularly useful for measuring SEO & content optimization efforts
Yiqian
May 4
To Keep Readers Hooked, Embrace the Anecdotal Lead
To Keep Readers Hooked, Embrace the Anecdotal Lead
The news writing strategy has direct applications in marketing, too.
Nick Wolny
May 3
How To Tell Visual Stories Like A Popstar—Steal Dua Lipa’s Brilliant Visual Storytelling Secrets
How To Tell Visual Stories Like A Popstar—Steal Dua Lipa’s Brilliant Visual Storytelling Secrets
This is a hyperfixation-fuelled masterclass in how images can sell more powerfully than words.
Ashley Couto
May 3
Green Versus Pink: The Importance of Brand Color
Green Versus Pink: The Importance of Brand Color
How the right hue won the shampoo wars
Lindsay Redifer
May 2
How I Increased Online Webinar Attendance Using LinkedIn
How I Increased Online Webinar Attendance Using LinkedIn
Use LinkedIn Branding to increase webinar landing page conversion
Gouri Dixit
May 1
Create Once, Distribute Forever: Turn One Piece of Content into 60+
Create Once, Distribute Forever: Turn One Piece of Content into 60+
Design a content engine that never sleeps.
Nicki Howell
Apr 30
Most Free Promotion Advice Is Nonsense. Here’s What Worked For Us
Most Free Promotion Advice Is Nonsense. Here’s What Worked For Us
Guys, I can’t stand those articles on free promotion anymore because they’re just full of bullshit.
ILFAT K
Apr 29
Get Inside Your Client’s Head by Asking One Simple Question
Get Inside Your Client’s Head by Asking One Simple Question
Start now to accelerate your conversions
Julie Cunningham, MPH, RD
Apr 28
Why Big Brands Are Dumping Old-School Ads For Creators and User-Generated Content
Why Big Brands Are Dumping Old-School Ads For Creators and User-Generated Content
Creators cash in on shift to creator ad spend
Justin McLaughlin
Apr 27
Prepare Your Blog for Another Big Change Coming From Google: The SGE
Prepare Your Blog for Another Big Change Coming From Google: The SGE
Google has just made another change to its algorithm.
Paulo A. José
Apr 26
5 ‘Tricks’ I Use to Optimize Sales Copywriting for SEO
5 ‘Tricks’ I Use to Optimize Sales Copywriting for SEO
It’s no secret that SEO and sales copywriting don’t go well together. But how do you use the two together to get both conversions and high…
Alex Manea
Apr 25
Product Managers: Why ‘If You Build It, They Will Come’ Is a Misguided Fallacy
Product Managers: Why ‘If You Build It, They Will Come’ Is a Misguided Fallacy
Debunking the myth and exploring the critical role of marketing & research in product success
Quy Ma
Apr 24
I’ve Written 38+ Posts with Google’s Gemini. Here’s What I Learned
I’ve Written 38+ Posts with Google’s Gemini. Here’s What I Learned
Your content will rank on Google if you know how to do it right.
Victoria Kurichenko
Apr 24
How I Pick Quality Websites for Getting Backlinks
How I Pick Quality Websites for Getting Backlinks
Backlinks are one of the most important SEO ranking factors if you want to rank high in Google Search. However, when it comes to backlinks…
Alex Manea
Apr 23
If You Want To Grow Your Podcast, Talk Directly to Your Listeners
If You Want To Grow Your Podcast, Talk Directly to Your Listeners
The most common podcasting mistake I see
Kieran MacRae
Apr 22
How To Get And Use Testimonials For Your Products
How To Get And Use Testimonials For Your Products
Struggle with social proof no more!
Alana Rister, Ph.D.
Apr 21
5 SEO Mistakes That Will Get Your Website Penalized by Google and How to Fix Them
5 SEO Mistakes That Will Get Your Website Penalized by Google and How to Fix Them
In SEO, not all mistakes are equal.
Alex Manea
Apr 20
Why I ‘Hired’ Google’s Gemini as My SEO Assistant
Why I ‘Hired’ Google’s Gemini as My SEO Assistant
Google’s AI tool is great at speeding up these simple SEO tasks
Alex Manea
Apr 19
7 Websites to Get Free (or Insanely Cheap) PR for Your Company
7 Websites to Get Free (or Insanely Cheap) PR for Your Company
Some of these are well-kept PR industry secrets.
Ashley Couto
Apr 18
How to Create a 4-Figure Content Writing Plan for Your Site
How to Create a 4-Figure Content Writing Plan for Your Site
From an SEO expert and a site owner.
Victoria Kurichenko
Apr 17
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