YouTube’s Copyright System Was Designed to Be Broken

Copyright moderation has become a tool of revenge, exploitation, and extortion

Alex Mell-Taylor
Better Marketing
Published in
11 min readApr 30, 2021

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Photo by Rachit Tank on Unsplash

In the summer of 2019, YouTuber Koolers Mobile uploaded a video about a threatening email they had received. It was from the company AppLike, which wanted the creator to take several videos down.

“We reserve the right to…

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