Your Font Says a Lot About Your Company
What’s in a name depends on your typeface
Published in
4 min readJul 6, 2020
I’m a font geek at heart.
On road trips, while the rest of the family is playing the alphabet game or the license plate game, I’m looking at billboards and trying to guess which fonts they used.
When it comes to fonts, there are basically two main categories: serif and sans…