Why You Should Market Your Content to the “Weird” Instead of the “Mass”
How to embrace the new world of marketing in an era of “weirdness“
“In a world that’s changing fast, the biggest rewards go to people who are taking initiative, as opposed to waiting for something to happen to them.” — Seth Godin
Most people think marketing is a task. Not a science or an art — but a task.
It’s a task where someone gives you an average product for average people and your job is to hype it, spin it, and promote it so the masses will buy.
But nobody buys that anymore. Not me. Not you. And definitely not Seth Godin.
Welcome to the New Era of Marketing
In his book “We Are All Weird: The Myth of Mass and The End of Compliance,” marketing guru and best-selling author Seth Godin wrote:
“A new era of weirdness is upon us. People with more choices, more interests, and the power to do.”
What does this mean?
Obviously, we’re facing disruption. The world is now heading into a brave new world of marketing. No matter what kind of content creator…
