Why To Market To the 50+ Age Group — and a Free Image Library To Help

Do you know who has time to read your stories and money to buy your products? It’s time to tap into the Silver Economy

Mary DeVries
Better Marketing
Published in
5 min readFeb 17, 2021

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An older man sits outside while using his phone.
Photo by Peter Kindersley Centre for Aging Better

People aged 65 and older are the wealthiest age group in the world. Guess who comes second? 45–64-year-olds. And their purchasing power is expected to…

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The older I get, the less I know. That won’t stop me from writing about everything and anything under the sun. Join me in delighting and despairing about life.