Why the World’s Most Famous Jewelry Brand Just Got Weird
Is this a marketing strategy or pure insanity?
Published in
6 min readAug 12, 2021
What happens when Tiffany’s iconic blue box turns canary yellow? This sudden change, which many people have been talking about, has made some consumers think twice.
On April 1st, Tiffany and Co. shared a curious photo to its Instagram account: a yellow jewelry box…
