Why *Not* Chasing Marketing Trends Is the Best Advice You Can Get

The unpopular opinion that separates the best from the rest

Photo by Moose Photos from Pexels

“Let’s include TikTok as part of our marketing strategy this year.”

Working in the field of marketing always keeps you on your toes. A large part of your work involves staying on top of ‘marketing trends’. Marketers need to focus…