Why Negative Headlines Work Better
Our brains are naturally programmed to react to the adverse
Published in
5 min readJul 30, 2020
Years back, I read the Game of Thrones series and fell in love. The book was so exciting, and I spend days living in the fantasy world of Westeros. My most hated character? Cersei Lannister.
From the beginning, I disliked her with a passion, and yet, she was the most intriguing of…
