Why It’s Possible to Get 1,000s of Views and 0 Leads — And What to Do About It
The goal isn’t always to go viral.
Published in
5 min readMar 13, 2024
The lady down the street has a quiet, unassuming hair salon. It’s in a corner of an upscale suburban neighborhood, and she’s always booked many weeks out. And even though I desperately need a haircut, I wouldn’t dare step into her shop. Why?