Why It’s Possible to Get 1,000s of Views and 0 Leads — And What to Do About It

The goal isn’t always to go viral.

Nicki Howell
Better Marketing
Published in
5 min readMar 13, 2024

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Photo by Bharathi Kannan on Unsplash

The lady down the street has a quiet, unassuming hair salon. It’s in a corner of an upscale suburban neighborhood, and she’s always booked many weeks out. And even though I desperately need a haircut, I wouldn’t dare step into her shop. Why?

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Content Strategist & B2B Writer. I’ve written for leading brands - Intel, IBM, and Samsung. ---> Get 3-Steps to Rock-Star Content Ideas: bit.ly/Rock-StarContent