Why Has Multicultural Marketing Become So Important?

Tap into the power of multicultural marketing to reach out to a diverse audience and grow your business

Shane Barker
Better Marketing
Published in
8 min readDec 18, 2019

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Photo by bruce mars on Unsplash

A consumer’s background influences how they consume content, products, and services. Thus, marketers must consider their traditions, languages, customs, beliefs, and experiences when crafting messages.

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Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. #InfluencerMarketing Writer for INC.