Why Facebook’s IPO Was A Success

In a world where the majority of IPOs are failures, Facebook succeeded — here’s why.

Louise Morris
Better Marketing
Published in
5 min readJan 13, 2021

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Photo by Austin Distel on Unsplash

Research has shown that the majority of IPOs underperform in the long run. For example, in a study conducted by J. Ritter, a calculation of the returns to a hypothetical investor who bought equal amounts of each US IPO between 1980 and 2009 and held each position for…

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Full-time assistant portfolio manager, part-time rambler. A work in progress. Find me on Twitter @LouiseMorris_98