Why every brand should clarify the benefit of its benefit
Published in
3 min readMar 3, 2023
Any marketer worth his or her salt knows the importance of going beyond the functional attributes of the brand to speak to the benefits. After all, those benefits can demonstrate to prospects how the brand will save time, get better results, reduce costs, and more. When you demonstrate any of those to prospects, it gets their attention because they start to see the impact your brand can have…