Why De Beers Couldn’t Sell Diamonds to Men
Their genius slogan opened one door but closed another
Published in
5 min readJul 6, 2020
De Beers created one of the most successful marketing campaigns in the world: “A diamond is forever.”
De Beers’ marketing managed to convince American men that to marry their dream woman they had to buy her a big old shiny diamond ring. Let’s take a quick look back at history…
