Why Banning TikTok is Bad News for Books

The Unforeseen Consequences of TikTok’s Ban on Book Marketing

Photo by Nik on Unsplash

The future of TikTok in the US is uncertain as talks of a potential ban loom. While the legality of such a ban is up for debate, the impact on the publishing industry could be significant. Since its launch in 2016, TikTok has amassed over one billion active users worldwide, becoming a major…