What’s Next in Marketing? Personalized Curation.

Why the future of marketing isn’t just personalization — putting it all together is what matters

Barry W. Enderwick
Better Marketing
Published in
6 min readNov 16, 2020

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Photo by Sarah Dorweiler on Unsplash

Personalization: the action of designing or producing something to meet someone’s individual requirements.

Curation: the selection, organization, and presentation of online content, merchandise…

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Brand/marketing executive, Kaizen (ex Netflix). I write on startups, strategy, business, culture & design. Also Sandwiches Of History on Insta/TikTok/YouTube