How To Collect, Curate, and Process Your Ideas

A step-by-step framework to distill your best creative output

Adam Cairns
Better Marketing

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Photo by Felipe Furtado on Unsplash

If you’re a writer, you understand the importance of ideas. Without ideas, your work can’t exist.

The more original and striking your ideas are, the more likely it is that your work will be successful.

Collecting and storing ideas (curation) is a left-brain activity, and using ideas is a right-brain activity. A simple explanation of the differences between your brain’s two hemispheres is available here.

The different functions of the right side and left side brain hemisphere.

You can leave your idea curation to chance, or you can build an optimal process — it’s up to you. Here’s an example of an optimal process for folding a t-shirt.

Once you’ve seen how that’s done, it’s hard to argue there isn’t a best way to fold a t-shirt.

So, why not build your own perfect idea curation process?

An Idea Curation Process That Works

This is the idea curation process that I use. Your needs may differ, but I’m sharing it with you in case you find it useful.

There are three elements to idea curation.

The three elements of idea curation: method, tools, and mindset.

Method

Every idea curation method should begin with collection. You create a system for gathering ideas that occur to you as they happen.

Collection

Your collection system must meet the following criteria:

  1. Ubiquitous — Wherever you are, your idea collection system must be at hand.
  2. Funnel — Your idea collection must connect to a funnel that links to an idea storage facility.

Retrieval

Once you have collected your ideas, you need a foolproof retrieval system. There’s little point in harvesting your ideas if you can never access them again.

Your retrieval system works with your idea repository (where you store your ideas). For it to work, it must have the following elements in place:

  • Search — A powerful search capability.
  • Tags — Tags connect ideas in different domains together. For example, a picture of a corrupt politician (tagged ‘greedx’) and a minor character called John (tagged ‘greedx) will show up if you search ‘greedx.’ You might base your character on the politician.
  • Content agnostic —Ideally, your depository should accept all content forms: PDFs, images, documents, webpages, notes, etc.

Tools

Selecting your idea curation tools is important. You should make your choice deliberately.

There’s a basic separation between analogue (paper and pen and variants) and digital. You can blend these together by using an iPad with a digital pencil or similar technologies.

Whichever tools you select, they’ll work best if they can conform to the collection criteria above — ubiquity and funnel.

Mindset

Idea curation isn’t a passive process.

To make the most of your brain’s abilities, and to distinguish between the right and left side’s preferences, curation has to be active.

Consider this to be a curation mindset. Alan Henry refers to the notion of an idea bank in this article.

An idea bank is a great way to view your idea curation process. You make deposits and withdrawals. However, you never want to go to the bank and find it empty of all resources.

That means actively developing an idea collection mindset and then supporting it with a simple process. Each day, your fund of good ideas grows, and you’ve got rainy day money to draw on the next time the cursor on your screen gets stuck.

My idea curation workflow.

Leon Ho’s Idea Collection Method

Leon Ho, the founder and CEO of Lifehack, wrote about his idea collection method here.

It’s a simple process that involves seven steps.

1. Keep a notebook in your car

Full marks to Leon Ho for ubiquity. Your car is a key location where ideas may occur, and so he recommends creating a method for recording your voice while driving. I use a Siri command and then record my thoughts into Bear to do the same.

2. Keep a notebook beside your bed

Again, full marks for ubiquity. A pen and paper work fine. You could also dictate a note on your phone using Siri, or you can use an app like Bear to jot down your thoughts.

3. Separate collection from retrieval

OK, he doesn’t say that, but he recommends not organising your ideas as you collect them. It’s all about right and left side, though. Let nothing impede collection, and reflect on the ideas later. He includes an image of Kurt Cobain’s notebook as an illustration of a creative mind at work.

Kurt Cobain’s creative notebook.

4. Compile ideas in one place

Spot on, Leon! Funnel everything into your idea repository, and you always know where to find your ideas. He recommends Evernote (which I don’t).

5. Organise your ideas

Leon puts his ideas into categories — large buckets such as ‘Stories’ and ‘Home.’ I use tags to do the same thing.

6. Kill your darlings

Leon suggests you make a cull. Not all ideas are good ones, and so he triages his ideas regularly. Leon provides a link to another article that shows you how to decide if your idea’s a keeper.

7. Make your ideas actionable

Leon recommends you work on your ideas to make them actionable.

Build Your Own Process — or Steal Mine

I read a lot of articles like the one Leon wrote as I considered how to create my ideal idea curation process.

There were some false starts, but now I’ve got mine working the way it suits me.

Idea collection

As already noted, everything starts with collection. I use a tool called DevonThink to assist with collection — it’s my central repository.

DevonThink can store everything you throw at it, and it has a clipper that you can add to your browser. I set my clipper to send everything to the global inbox on DevonThink. I have several databases set up for different aspects of my life.

If I send everything to the global inbox, I know whatever I collect will wait for me there until I sit down to triage.

Triage

My triage process has three steps:

  1. Weeding — I get rid of anything I don’t want to keep.
  2. Tagging — I give everything a tag. I use words I will remember with an ‘x’ on the end. So ‘idea’ becomes ‘ideax.’ I can’t remember where I got this tag method from, but it’s useful because when I search for a tag using an everyday word like ‘idea,’ I know that if I add the ‘x’ only those records I’ve tagged as ‘x’ will appear in the results. I don’t get everything that contains the word ‘idea’ in the text.
  3. Filing — Some people only tag and keep everything in one folder. That makes sense considering how good DevonThink’s search engine is. However, I’ve got a tidy mind so I pop mine into folders. Here’s a screenshot of the folder structure in one of my database.
A screenshot of the folder hierarchy on a DevonThink database.

DevonThink is amazing for many reasons, but one of its best features is ‘Search.’ It has an intelligent search engine. By clicking on the top hat, it will serve up what it considers to be related results. This is a great way to uncover surprising connections between ideas.

The Top Hat function (circled) brings related items in your search query.

Idea Curation Tools

These are the tools I use in my system.

  • StorageDevonThink serves as my central repository. DevonThink is remarkable software, and the Pro version has OCR baked in. That means you can search for text in PDFs.
  • Notes — I use Bear. I can dictate a note using Siri while driving. I know I could just use Apple notes, but hey, I like Bear. The only thing I have to remember to do is visit Bear once a week, extract any notes, and send them to DevonThink. I do this last thing on Friday before I leave work. It’s best to do this on your iPhone.
  • Bullet Journal — I’ve tried using digital note-taking apps at work, but they always make me feel like I’m not paying attention to whoever I’m talking to. I’ve set up a Workflow script on my phone, which scans a note that contains an idea I want to collect and sends it automatically to DevonThink. I find the Bullet Journal style of note-taking easy to work with.
  • Photo — I use my iPhone to capture anything I see that triggers an idea. I send the photo to DevonThink (see video below).
  • BrowserBrave. This is a brilliant browser that accepts all the Chrome extensions, but without the sinister Google tracking. I’ve added the DevonThink clipper so I can capture anything I want to save on-the-fly.
  • Pocket — I use Pocket as an interim storage system. It serves as my ‘read later’ service. I send anything I might want to save to it. Once there, I can read it later, and if I want to keep it as an idea, I can send it across to DevonThink.

Search and Retrieve Your Saved Ideas

Now that I have everything saved in my repository, I can use a variety of search terms to find what I’m looking for. As a bonus, DevonThink’s search engine will occasionally deliver something surprising.

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