What Happens When the Golden Megaphone Gets Tempting

How Google ran the worst campaign

Lew C
Better Marketing
Published in
12 min readSep 22, 2020

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Orange-painted megaphone on orange background
Photo by Oleg Laptev on Unsplash

When it comes to marketing or advertising your product, it’s important to get it right from the outset. In 2018, 163 companies in the United States spent billions on campaigns for their products. The intent of these campaigns is clear — try to get people to use your products so you can pick up more users or more sales.

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