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What Content Creators Must Know About Using AI for SEO in 2025
Insights and upcoming trends from an SEO expert.
As we approach the end of 2024, let’s take a moment to think about the huge shifts we’ve seen in AI and SEO this year.
Remember the big news from October 28th? AI Overviews rolled out in over 180 countries.
I’ll never forget that day — I was deep into an SEO project for a client, researching sources for an article, when I noticed something new. Google had quietly introduced AI Overviews in Canada.
My first thought? Wow, this changes everything.
But then, the questions hit me:
- How much will organic traffic drop?
- Will search habits shift overnight?
- Is running a website still worth it?
And if that wasn’t enough, August’s Core Algorithm Update brought massive rankings volatility, shaking up the SEO world even further. Google is clearly rewriting the rules as AI reshapes the digital landscape.
As both an SEO specialist and content writer, I’ve learned a lot this year through trial and error and hands-on use of AI. Now, I want to share what I’ve discovered and how content creators can use AI safely in 2025.
I’ve also looked into the latest studies and opinions from experts on where AI and SEO are heading.
Curious about where we stand now and what’s coming next? Let’s dive in!
Organic visits are still strong, but that’s starting to shift
For years, Google’s search results were the go-to place for people looking for answers, and site owners benefited from the targeted and high-quality traffic.
But things are changing…
Organic search traffic is on a decline (see below), with paid ads and zero-click results — like AI overviews — taking up more space on Google’s search result pages.
And it’s not just AI’s fault. People choose the quicker and easier routes. As more alternatives pop up to give users instant answers, they’re more likely to skip traditional search engines and lean toward faster solutions.
