Want More Sales? Stop Using Money-Back Guarantees. Here’s Why

Money Back Guarantees Make You Lose Money… (And it’s not because of the refunds!)

Matt Giaro
Better Marketing
Published in
5 min readAug 5, 2022

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Photo by Tima Miroshnichenko

Money-back guarantees are terrible.

Yes, they’ve become industry standards. But as a good contrarian, I couldn’t disagree more.

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