Tune Up Your (Book) Marketing Campaign With User Generated Content
Illustrative examples of Red Bull, Starbucks, Lush, and the publishing industry
Published in
7 min readMay 27, 2021
What do Red Bull, Starbucks, and Lush have in common?
Is it a secret recipe or ingredient? A strong businessman or -woman that drives its success? Is it a customer trend they tap into?
