“This world does not move without Black creativity”

Photo from blkcreatives. Melissa Kimble’s billboard tweet in Los Angeles, as part of Twitter’s BLM campaign. Photo by: John Wellington Ennis

Dear Better Marketing readers,

It’s Black History Month, a time often marked by social media posts, campaigns, and proclamations from brands about how they’re supporting and celebrating Black history.

These messages are usually awkward or genuine, performative or sincere, or somewhere in between — but they’re almost always hypocritical. The marketing…