This Simple Marketing Trick Made Apple Billions

The company has mastered this strategy for its entire product line

Source

A few weeks ago I made one of the dumbest purchases of my life: a 2022 iPad Air 5th Gen. It was dumb because I didn’t need the Air, the regular, entry-level iPad would have been enough for the use I make of the device. Yet I fell into the Apple marketing trap, and I ended…