This Easy Copywriting Formula Wins on Social Media Every Time

Address the pain, make it worse, then make it better

Emily Vasquez
Better Marketing
Published in
5 min readJan 27, 2020

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Photo by Anna Auza on Unsplash

Have you ever spent half an hour writing, deleting, and rewriting a social media caption? I think most of us have been there, whether it be for personal or business purposes. I know I’ve been there. In fact, I know I’ve been there a whole lot.

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Lover of books, coffee, and the Oxford comma. // Need good marketing content? I’m available: www.emvwrites.com // Twitter: @emvmusings // IG: emily__rising