This Easy Copywriting Formula Wins on Social Media Every Time
Address the pain, make it worse, then make it better
Published in
5 min readJan 27, 2020
Have you ever spent half an hour writing, deleting, and rewriting a social media caption? I think most of us have been there, whether it be for personal or business purposes. I know I’ve been there. In fact, I know I’ve been there a whole lot.