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The Ultimate Guide to Marketing Your Photography on Pinterest
From someone who built up to 20K impressions per month
When thinking about marketing photography on social media, many ignore Pinterest. This is primarily because a lot of people don’t know or understand Pinterest. They believe it is a recipe sharing or wedding planning site for women or a place for do-it-yourselfers to share projects.
But it is much more than that.
What Is Pinterest and Why Should You Care?
Pinterest is a social sharing network that relies exclusively on visual content, much like Instagram. But unlike Instagram, Pinterest users, known as Pinners, post their content on boards. Think of a bulletin board where you would pin up items of interest.
Here are the stats that make Pinterest compelling as a site to market your photography.
- Two hundred fifty million active users per month!
- The lifespan of a pin is a week, not minutes like Twitter and Facebook.
- 29% of U.S. adults use Pinterest.
- Pins can spread much quicker and further than posts on other platforms.
How to Get Started
This article is primarily about marketing on the platform, but if you don’t have an account, here is a quick start guide.
If you don’t already have a Pinterest account, it’s easy to get started. Just browse to Pinterest.com. But don’t click on Sign Up. You want a business account, so click on Create a business account, below. Besides establishing yourself as a business, this option will give you extra tools — the primary of which is the analytics tools.
You’ll go through a standard set of startup questions. Give each a bit of thought, but you can change your mind later. Once complete, you will want to create a profile. The first step in your marketing plan is a good profile. Keep it consistent with your other social networks. You can see by my profile that I’ve used the same image as on Medium and my other social networks.
You are only given 160 characters for your bio, so use them wisely.
