The Ultimate Guide To A/B Testing From A Researcher

Learn everything you need to know about A/B testing

Photo by National Cancer Institute on Unsplash

After weeks of getting no sales on their new product, Sally changed the color of her headline on the sales page. The next day she wakes up to her first sale. She contributes this sale to the new color of her headline and comments, “If I had only known the right colors to use earlier, I would…