The Two Opportunities for Marketers and Brands in Unsplash’s New Service

Analyzing the implications of their new paid offering

Thomas Smith
Better Marketing
Published in
8 min readDec 12, 2019

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All photos courtesy of the author unless otherwise noted

Last month, I published an article about the massive brand reach (and hidden risks) of the free stock photo website Unsplash.

In the article, I speculated about how Unsplash makes money. My best guess was that brands were paying…

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