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The Time EA Sent Illegal Weapons to Their Customers

Andrei Tapalaga ✒️
Better Marketing
Published in
3 min readAug 16, 2020

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The brass knuckles you would receive with a copy of the game Godfather 2 (Source: Kotaku)

In the gaming industry, it is quite common to create bundles that sell the game with other objects that can be found in the game, such as small statues of the main protagonist, a real-life military helmet, or even some really cool night vision goggles.

However, EA (Electronic Arts) have taken it a step too far. In April 2009, the game Godfather 2 was released for the PC, Xbox 360, and Playstation 3. The Godfather 1 was a big hit when it came out, so EA got to work and made a much-anticipated sequel with a limited edition version that could only be pre-ordered.

This limited edition of the game included a pair of 100% real brass knuckles (as advertised). This weapon is very common in the game and a favorite of the mafia. At the time EA thought that this was a very good marketing idea. The game did sell like hotcakes.

EA Selling Illegal Weapons

What EA didn’t know at the time was that in some countries around the world, brass knuckles are considered an illegal weapon which you need a permit in order to purchase. A week after sending the illegal weapons to their customers, which are mainly teenagers, EA realized that this was a very big mistake that could backfire and bring a…

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Better Marketing
Better Marketing

Published in Better Marketing

A publication by and for marketers. We publish marketing inspiration, case studies, career advice, tutorials, industry news, and more.

Andrei Tapalaga ✒️
Andrei Tapalaga ✒️

Written by Andrei Tapalaga ✒️

Avid Writer with invaluable knowledge in Humanity! “You make your own life” atapalaga97@gmail.com

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