The Three C’s of Launching a Product Today: Customer, Community, and Commerce

Published in

Better Marketing

8 min readOct 28, 2021

Gif image of a light purple background with a mesh web of human floating faces and the word “Launch” flashing on the screen in dark purple. The word launch changes font thickness. — Image by Author

You’ve got a product, an audience you think will enjoy it, and the time, energy, and finances teed up to make a splash.

But before you begin to think about your go-to-market (GTM) strategy, I have an observation based on years of experience and hundreds of product launches:

The Three C’s of Launching a Product Today: Customer, Community, and Commerce

Written by Pete Sena