The SWOT is Dead.

Here’s a better SWOT alternative for tech leaders

Photo by Pineapple Supply Co. on Unsplash

“Hey, can you do a quick SWOT analysis? I want to include it in the board deck for Friday.”

“Why?”

“I want to show we understand our strengths, weaknesses and the opportunities and threats in the space. You know, that’s what it stands for. You’ve done one before, right?”