The Simple Lesson Steve Jobs Used to Make Apple Successful
A study in storytelling
Published in
5 min readDec 16, 2020
Until his death in 2011, Steve Jobs’ tenacity, business acumen, and corporate ruthlessness earned the admiration of many competitors. Jobs was lauded for transforming Apple from a struggling company to a global powerhouse, and the CEO’s business tactics are still studied in textbooks and taught in classrooms around the world.
