The Best Sales Letter of All Time
Unchanged, it made $2 billion for the WSJ over 28 years
Published in
5 min readJun 18, 2020
The famous Wall Street Journal direct-sales letter from 1975-2003 is responsible for more than $2 billion in sales and subscriptions. Let’s take a second to put that in perspective.
Two billion dollars in sales over 28 years amounts to $195,694 a day. Every day, The Wall Street Journal…
