The Questionable Power of Marketing Fast Food to Kids

The Happy Meal: from noble idea to big politics

Jamie Logie
Better Marketing
Published in
8 min readAug 15, 2020

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pic via mcdonaldsfandom.com

It’s not enough that fast food is hard for a kid to resist — as is a McDonald's Play Land — but then, in the 80s, the fast-food giant threw the Happy Meal at us.

The Happy Meal was created in 1979 and changed the way McDonald’s could market food fast food to kids…

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