The Only 2 Reasons Why People Buy

Sales & Marketing Psychology

Jerry Keszka
Better Marketing
Published in
4 min readJul 7, 2022

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There are only two core reasons why people take action and make changes in their lives and why people decide to buy or not accept your offer. So it's crucial to understand why humans function, think in specific ways, and make buying decisions based on psychological patterns.

Image by the author using Canva

Humans are emotional decision-makers

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