The Most Successful Marketer in Pompeii

Scaurus would put his name on everything

Photo via Claus Ableiter in Wikipedia Commons

Pompeii is usually associated with its natural calamity and disaster, but what few people know is that in the first century, it was also home to one of the most skilled and famous advertisers of all time: Aulus Umbricius Scaurus, labeled by Kapok Marketing as a “legendary fish sauce producer.”