Why “Content Is King” and Other Platitudes Won’t Save Your Marketing

Changing that first word isn’t groundbreaking, and we need to stop acting like it is

Photo by Austin Chan on Unsplash

We’ve all been there. Sitting inside a conference hall, looking at a PowerPoint with “_____ is King” is emblazoned on the screen in a 100-point font. It’s screaming at you, this nugget of marketing gold that…