The Disabled Market: A Vast Opportunity for Businesses Today

The Growth Opportunity in Marketing to Those With Disabilities

Did you know that 1 in 4 Americans — 67 million of us — have some form of disability? This makes the disabled a vastly underserved market — and one that can and should be on the radar of all companies today

David C. Wyld
Better Marketing
Published in
8 min readDec 1, 2020

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David C. Wyld is a Professor of Strategic Management & Consultant. Follow him here on Medium for his latest publications. He supports his fellow Medium writers.