The Google E-A-T Score: What Is It and Why Does It Matter?
Expertise, authority, and trust—improve your rankings by optimizing the things Google cares about
Published in
11 min readJun 5, 2019
Nailing E-A-T is vital if you want your website to stand out from the crowd. But what is E-A-T, and how do you make it work for your site?
