The Genius of Planet Fitness Sponsoring New Year’s Eve
Know thyself by knowing thy customers’ weakness
Published in
6 min readJan 7, 2020
There’s one thing generally going on in the background of any New Year’s Eve party you go to. A television is set to a broadcast coming from some party Mecca. I just happened to be at one of these parties and focused on the TV long enough to notice a theme.