The Fault in Amazon’s Stars: Why We Shouldn’t Care About Star Ratings

There’s a better predictor for the success and the quality of a book

Nina Greimel
Better Marketing
Published in
6 min readNov 1, 2021

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Woman with stars
Photo by lilartsy on Unsplash

Last week, I divorced Amazon.

I wanted to buy a thriller. So I went on the platform, browsed through the titles, browsed some more, and the next thing I knew I’d left the Amazon website. Left.

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I help solopreneurs build trusted brands that attract customers | PR & social agency founder | 👉 Free Branding Tips: www.solobrandeur.com