The Complete Guide to Not Wasting $22k in Marketing Expenses

An in-depth analysis of my failed online business

Tara Fitness 🔥 Minimalist Solopreur
Better Marketing
Published in
17 min readFeb 20, 2020

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Photo by Pop & Zebra on Unsplash

I’ve never felt so embarrassed.

In the two years I ran my first online business, I as good as stuffed a rag in the fuel tank of a half-decent car and set it alight. By which I mean I wasted money. A lot of it.

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Teaching you how to get leads in DMs without being a dick / Documenting my journey as a Minimalist Solopreneur