The Complete Guide to Not Wasting $22k in Marketing Expenses
An in-depth analysis of my failed online business
Published in
17 min readFeb 20, 2020
I’ve never felt so embarrassed.
In the two years I ran my first online business, I as good as stuffed a rag in the fuel tank of a half-decent car and set it alight. By which I mean I wasted money. A lot of it.