The Campaign That Convinced Us Orange Juice Is Healthy

It turns out that OJ isn’t worth the squeeze

Simon Spichak
Better Marketing
Published in
4 min readOct 22, 2020

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An orange cut in half splashing into water.
Photo by Koen Emmers on Unsplash

Orange juice is one of the predominant, refreshing breakfast beverages. Squeezed from fresh citrus fruits filled with Vitamin C, they may even cure your cold. This magical juice is squeezed fresh in upscale kiosks at malls for $5/cup. It is an all-natural alternative to other sugary drinks. After…

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