The Beginner’s Guide to Desk Research

On objectives, deadlines, and how to structure your research and analyze what you find

Zita Fontaine
Better Marketing
Published in
6 min readAug 5, 2019

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Photo by Leone Venter on Unsplash

I used to work with strategic departments, where I onboarded junior analysts and held training sessions on the topic for various fields. I found that carrying out desk research properly is simple, but not easy. It seems very self-explanatory, and it seems…

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