The 4 Best WooCommerce Themes For 2020

A comparison of Flatsome, Storefront, Impreza & Divi

Photo by Fikret tozak on Unsplash

There are almost count­less Woo­Commerce themes to help people create great online stores. How do you choose the best one for your own online shop? And which are the most popu­lar themes among shop ope­ra­tors?

I wanted to know and asked the ques­ti­on in the Face­book group Woo­Commerce Deutsch­land Ger­ma­ny Com­mu­ni­ty.

The results were quite clear:

The Flatso­me Theme won by a large margin, fol­lo­wed by Store­front, Imp­re­za and Divi. We show below what’s so pro­fi­ta­ble about these themes.

Flatsome

“Flatsome’s UX Buil­der is the best Visual Buil­der ever.”

Flatso­me is cur­r­ent­ly number 1, the best­sel­ling Woo­Commerce theme. It com­bi­nes the best trends in online store design and helps you build an attrac­tive and highly con­ver­ting mar­ket­place.

It inclu­des all the fea­tures found in the best online store themes:

Flatso­me is avail­ab­le for US$59 inclu­ding 6 months sup­port .

Con­clu­si­on

Flatso­me is also my per­so­nal favo­ri­te: “Flatso­me is a clas­sic — of course! But right­ly so. The adjust­ment is very easy and for pro­fes­sio­nals the pos­si­bi­li­ties are unli­mi­ted. The theme is crea­tively well thought out and does things right in terms of con­ver­si­on opti­mi­za­ti­on. A clear recom­men­da­ti­on, you can’t go wrong to start with — and then adapt it fur­ther to your own situa­ti­on.”

Is it Word­Press? gives Flatso­me 5 out of 5 stars:

Flatso­me is a highly fle­xi­ble theme with a large number of cus­to­mi­za­ti­on opti­ons. The nume­rous opti­ons can be over­whel­ming at first, but the user inter­face is well desi­gned and easy to navi­ga­te and the Front­end Buil­der is easy to use.

A caveat to con­si­der before choo­sing Flatso­me: Becau­se so many fea­tures are built into the theme, you’ll lose a lot of your site con­tent (such as your port­fo­lio) if you ever decide to change the theme.

Storefront

Store­front is the offi­ci­al Woo­Commerce theme of Word­Press. It is a light­weight ver­si­on, a basic theme, which makes a great foun­da­ti­on for your online shop. Alt­hough it offers the basic cus­to­mi­za­ti­on pos­si­bi­li­ties, you should invest in one of the Pre­mi­um Child Themes for a more unique style.

Storefront’s fea­tures are focu­sed on eCom­mer­ce and allow you to quick­ly and easily set up a Woo­Commerce shop:

• Respon­si­ve design
• Full Woo­Commerce inte­gra­ti­on
• eCom­mer­ce home­page tem­pla­te
• Basic cus­to­mi­za­ti­on opti­ons such as back­ground color, header styles, and typeface.
• Basic, useful plugin exten­si­ons like “Reviews”, “Pri­cing Tables”, “Par­al­lax hero”.
• Mul­ti­ple child themes for indi­vi­dua­li­za­ti­on

The Basic Store­front theme is free. The exten­si­ons cost bet­ween US$0 and US$59, and the plugins cost US$39 a year.

Con­clu­si­on

Is It Word­Press? gives Store­front 5 out of 5 stars.

Store­front is a great basic theme for online shops that use the Woo­Commerce plugin. The inte­gra­ti­on is seam­less and makes it very easy to set up a fully func­tio­n­al online shop.

The theme looks very simple, which is inten­ded. Its slim, light­weight design makes it easy to cus­to­mi­ze it to your needs and desi­res.

Howe­ver, for a more unique look or advan­ced opti­ons, you should invest in a child theme or Store­front exten­si­ons .

Impreza

Imp­re­za is a popu­lar pre­mi­um theme with many cus­to­mi­za­ti­on opti­ons for unique online shops. Imp­re­za con­cen­tra­tes on these indi­vi­dua­li­za­ti­on func­tions and offers the fol­lo­wing fea­tures:

• Easy setup with the help of the 7 demo ver­si­ons
• Cus­to­miz­ab­le design, adjus­ta­ble for layout, sty­ling, typeface, etc.
• Header buil­der plugin with drag & drop editor
• Free pre­mi­um plugins
• Test ver­si­on before purcha­se, where you can move your exis­ting web­site con­tent to

Con­clu­si­on

Is It Word­Press? gives Imp­re­za 5 out of 5 stars.

Imp­re­za is a well-desi­gned, modern loo­king theme with many cus­to­mi­sa­ti­on opti­ons. It is easy to use with a user-fri­end­ly inter­face. The demo ver­si­ons make it easy to get star­ted with the design of your own site.

Divi

Build Anything Visual­ly — that’s Divi’s pro­mi­se.

You can do that with Divi Buil­der, a fast and intui­ti­ve front­end editor. Divi offers, among other things:

• Real time design
• The pos­si­bi­li­ty to set ever­ything up indi­vi­dual­ly
• Easy orga­ni­za­ti­on of the ele­ments
• Little to no loa­ding times
• Respon­si­ve design
• Add and cor­rect con­tent with a simple click and tap
• Syn­chro­ni­ze global ele­ments on mul­ti­ple pages
• Import and export lay­outs
• Divi Leads — a power­ful split tes­ting system
• 20+ ready-made lay­outs, inclu­ding several ready-made lay­outs for online shops
• 46 Com­pon­ents

The Divi-Theme is avail­ab­le for US$89 per year or life­time access for US$249.

For that, you also get the Ele­gant Themes Packa­ge with an extra 87 themes for you to choose from.

Con­clu­si­on

Is It Word­Press?gives Divi 5 out of 5 stars.

The Divi design is very modern and “clean”. The Page Buil­der and the ready-made lay­outs make set­ting up and crea­ting attrac­tive web­sites for all sorts of occa­si­ons and types super easy in no time at all.

If you are loo­king for an easy-to-use page buil­der that offers many useful and well-desi­gned modu­les and ele­ments for which you would need to buy a pre­mi­um plugin, Divi is an excel­lent choice.

Increa­se Sales With The Right Theme

What do all these themes have in common? Or why are these themes so popu­lar?

Quite simply: they allow you to design your online shop easily and, for the most part, intui­tively for opti­mal custo­mer satis­fac­tion.

A good Woo­Commerce Theme enab­les good con­ver­si­on rates: from stran­ger to visi­tor, from visi­tor to pro­s­pect, from pro­s­pect to custo­mer and from custo­mer to regu­lar. The easier and clea­rer an online shop is to use, the higher the con­ver­si­on rates — and thus your tur­no­ver.

But what makes a good online shop? What do you have to pay atten­ti­on to, no matter which theme you use, in order to achie­ve the desi­red con­ver­si­on rates and tur­no­ver?

Online Shop Con­ven­ti­ons

There are some layout “con­ven­ti­ons” that the visi­tor of an online store expec­ts:

• Shop­ping cart icon top right
• Main menu visi­ble in header line
• Logo top left
• Using Lists and Sub­hea­dings
• Best­sel­lers and most important pro­duct cate­go­ries on start page
• Pay­ment methods to be offe­red: Pre­pay­ment, Cash on Deli­very, Sofort­über­wei­sung, PayPal, Credit Card, Direct Debit, Amazon Pay
• Title and price of the pro­duct above the pro­duct descrip­ti­on
• Reduce form fields during check­out
• Large, high-reso­lu­ti­on pro­duct photos
• Clear­ly name ship­ping methods

Amazon has shaped this layou t, for the simple reason that it is the lar­gest online sales plat­form, which most people use to shop. Ever­yo­ne knows this layout — and the­re­fo­re expec­ts it in other online shops as well.

Easy Adap­ta­bi­li­ty

Yes, your layout should ide­al­ly be based on that of Amazon. But that doe­s­n’t mean it has to look exac­t­ly the same. With good bran­ding, you can cus­to­mi­ze your online store to fit your busi­ness.

A reco­gniz­ab­le layout with an unmistaka­ble look for high reco­gni­ti­on value — that’s the key. A good Woo­Commerce theme allows you to cus­to­mi­ze your online store to suit your bran­ding.

You know it yours­elf: if you browse through an online shop and the hourg­lass rota­tes for a few seconds with every click, you will quick­ly find ano­t­her shop where you don’t have to wait fore­ver to buy the pro­duct you want.

The faster the loa­ding times of an online shop, the fewer visi­tors will jump off. Also, search engi­nes rank fast shops higher in their result lists. The themes men­tio­ned are opti­mi­zed for fast loa­ding times.