The $3 Million Bus Stop — How 3M Got $1 Million in Free Marketing
A risky stunt that paid off
Published in
4 min readJun 12, 2020
It’s difficult to come up with marketing campaigns that capture the public’s imagination. Due to years and years of such campaigns, we’ve seen most of it before.
To break through to the public nowadays, your marketing campaign has to be ground-breaking. It has to shake people out of…
