The #1 Way to Ruin a Medium Title

It’s a technicality — but not really

Photo by Katie Jowett on Unsplash

The most common way writers hurt their titles’ ability to convince people to read is by clipping them without realizing it.

I’m not sure why people don’t notice it or don’t think it’s important enough to fix, but it matters — a lot. At Better Marketing, we look at 1,000 titles every month, and this is the most common…