Ten Cent Beer Night: The Worst Promotion in History
Heat, unrest, and alcohol coming together to create the perfect storm
Published in
7 min readSep 21, 2020
There have been some pretty bad promotions over the years — New Coke, the Kendall Jenner Pepsi ad, and the Hoover free flight promotion just to name a few. But in 1974, the city of Cleveland took it to the next level with Ten Cent Beer Night.
