Subway’s New “Eat Fresh Refresh” Campaign Is Confusing Its Customers, Here’s What Happened
Good timing is everything
Published in
6 min readJul 19, 2021
For the longest time, we’ve been hearing the same tagline from Subway: Eat Fresh!
Since its inception in 1965, it’s what the brand wants us to associate with when consuming their footlong subs: only the freshest and the healthiest ingredients…
