Use This Storytelling Framework to Craft Amazing Narratives

Learn how to apply 3-act structure based on universal story principles

Niklas Göke
Better Marketing
Published in
8 min readApr 8, 2018

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Photo by Andrew Neel on Unsplash

There is a class of entertainment that is underrated, in spite of its external success: stories about telling stories. Hit shows like How I Met Your Mother, Suits, or Gilmore Girls and blockbusters like Ocean’s Eleven, the Bourne movies, and Fight

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