Starbucks’ 10-Minute Rule Is a Genius Strategy to Keep Customers Happy

How to replicate Starbucks’ strategy of consumer satisfaction vs. expectation in any business

Photo by Khadeeja Yasser on Unsplash

Case Study 01:

I was in Singapore’s Orchard Street one night — at around 2 AM. To my surprise, the Starbucks there wasn’t empty. A few couples of young kids were…